Update rpm spec and pbr setup configs (#2170)

* Update rpm spec and pbr setup configs

* Rename package to kubespray
* Do not break Fedora's FHS and install to /usr/share instead
* Remove the vendor tag
* Update source0 for better artifacts' names
* Fix missing files build errors
* Make version/release to auto match from git and fit PEP 440

Co-authored-by: Matthias Runge <mrunge@redhat.com>
Signed-off-by: Bogdan Dobrelya <bogdando@mail.ru>

* Add package paths to roles search in ansible conf

Signed-off-by: Bogdan Dobrelya <bogdando@mail.ru>

* Poke jinja2 requirements in rpm spec file

Signed-off-by: Bogdan Dobrelya <bogdando@mail.ru>

setup.cfg

@@ -1,10 +1,11 @@
 [metadata]
-name = ansible-kubespray
+name = kubespray
 summary = Ansible modules for installing Kubernetes
 description-file =
     README.md
 author = Kubespray
 author-email = smainklh@gmail.com
+license = Apache License (2.0)
 home-page = https://github.com/kubernetes-incubator/kubespray
 classifier =
   License :: OSI Approved :: Apache Software License
@@ -20,20 +21,21 @@ setup-hooks =
 
 [files]
 data_files =
-    /usr/local/share/kubespray/playbooks/ =
+    /usr/share/kubespray/playbooks/ =
         cluster.yml
         upgrade-cluster.yml
         scale.yml
         reset.yml
         extra_playbooks/upgrade-only-k8s.yml
-    /usr/local/share/kubespray/roles = roles/*
-doc_files =
-    README.md
-    inventory/inventory.example
-config_files =
+    /usr/share/kubespray/roles = roles/*
+    /usr/share/doc/kubespray/ =
+        LICENSE
+        README.md
+    /usr/share/doc/kubespray/inventory/ =
+        inventory/inventory.example
     /etc/kubespray/ =
         ansible.cfg
-    /etc/kubespray/inventory/ =
+    /etc/kubespray/inventory/group_vars/ =
         inventory/group_vars/all.yml
         inventory/group_vars/k8s-cluster.yml